Speaker Profile

Usec. Alma Rita R. Jimenez

Undersecretary, Tourism Regulation Coordination and Resource Generation, Department of Tourism

In 2016, she was invited to join the team of DOT Secretary Wanda Tulfo-Teo to lead the sector in charge of regional operations, regulations and standards, investments and resource generation.

Prior to her first government post, Mrs. Jimenez’ involvement in the tourism industry was through her pioneering work in the medical tourism initiatives in the country. She was part of the early product research and development efforts since 2002 then became actively involved in its marketing and promotion thereafter. She went on to become the first President of the then formally-organized medical tourism association in the country - the Philippine Association of Health Organizations in Medical Tourism, Inc. (PhilAsHOMe).

She was one of the speakers in the First World Medical Tourism Congress held in San Francisco, California, USA in September 2008, and again addressed the Employer Healthcare Congress in Chicago (2011). She is regularly invited in local and international fora as the Guest Speaker for various topics in health care management, retirement and tourism. She has presented in countries such as Malaysia, Hong Kong, the Phil. Japan Economic Cooperation Meeting held in Tokyo, Japan, Indonesia and Singapore. Locally, she shares her expertise during regional and national conferences of the Phil. Hospital Association, Phil. College of Hospital Administrators, the Association of HMOs, Phils., Phil. Tour Operators Association, Hotel Sales and Marketing Association, Cebu Chamber of Commerce and Industry, CREBA, among others.

In November 2009, the first Philippine Tourism Congress was convened in accordance with R.A. 9593 orTourism Act of 2009. This is the private sector consultative body in the development, implementation and monitoring of Philippine tourism policies. She served as the President of this historical tourism body that counts among its member-associations 69 national and regional tourism organizations from the accommodation, travel and tours, land/sea/air transport services, tourism estates development and management, meetings/incentives/conventions/exhibits (MICE) and other tourism associations including health and wellness.

Her involvement extends across industries. She is an active member of the Management Association of the Philippines, and served as Chair in various committees such as the Trade, Industry and Tourism, then Health and Wellness, the ASEAN Integration and the International CEO Conferences. She led the conceptualization and implementation of the 3-year MAP ASEAN integration program namely: 2013 AECExchange; 2014 AEC-Engaged; and 2015 AEC-Empowered. The AEC-Engaged Program was anchored on the Five Rules of Engagement which she wrote in a published article: Know the Rules, Risks, Resources, Region, Rewards. This 3-year program was presented by the Philippine representatives to the ASEAN Business Advisory Council and this was unanimously adopted as the ABAC’s program for the information campaign for ASEAN integration in the region.

She helped organize the Global Leadership Initiatives for Sustainable Tourism, dedicated to the advocacy for sustainable tourism development.

Her past career has always been in healthcare with more than three decades in the hospital/health industry. It provided her with many opportunities to work with both private and public sectors and in the management, delivery and funding of health services. She is one of the recognized experts, particularly in the areas of health facility/organization operation and management - from clinics to major tertiary acute care medical centers, profit and non-profit.

In 1982, she joined UST Hospital as its Personnel Director then became The Medical City’s Vice President for Finance and Administration in 1988. She handled the expansion program of the hospital that saw the increase of its bed capacity and the improvement of its physical plant. She conceptualized and initiated the establishment of the satellite clinics and other innovative programs that propelled the hospital into market leadership position. She also briefly taught at the Ateneo Graduate School Master in Hospital Administration Program.

Health Solutions Corporation (HSC) was organized in 1997. Until her appointment to DOT, she was the President & Chief Executive Officer of this company she founded – a pioneer in organization-based integrated health care services management, establishing the first physician practice management organization and managing the first preferred provider network servicing insurance groups and private organizations. The company is also the first to undertake hospital management contracting and she led the group in the opening of the Asian Hospital. She was also President & COO of St. Cabrini Medical Center and EVP for its College of Nursing under a management contract with HSC. She also assisted local governments in their health system development.

Her extensive experience in all areas of hospital management has provided her a wealth of technical expertise and knowledge that she has shared not only with the health industry but across sectors. She has handled executive positions in three of the most prestigious hospitals in the country. She is also able to bring into the hospital sector best practices from other industries being a management consultant to public and private organizations particularly with the manufacturing, service and educational institutions. She assists companies in health benefits management and introduced wellness services to various organizations. She holds advanced certification in Corporate Wellness, Voluntary Benefits and Health Care Reform awarded during the Health Care Congress in Chicago, Illinois, United States.


• Master of Science in Personnel and Human Resource Management - Meritissimus

(University of Santo Tomas, 1986-87)

• Master in Business Administration Units (Ateneo Graduate School, 1983)

• Bachelor of Science in Psychology (University of Santo Tomas, 1978-1979)

• Bachelor of Science, Preparatory Medicine (University of Sto.Tomas, 1974-1978)

• High School (Quezon City Academy, 1970-1974)

• Elementary (Esteban Abada Elementary School, 1970)



• Chair Committee on Trade, Industry and Tourism

Management Association of the Philippines (MAP)

• Chair Committee on Trade, Industry and Tourism (MAP)

• Chair Committee on Health and Wellness (MAP)



• Ex-officio member, Board of Trustees TOURISM CONGRESS (2011-2013)

• Immediate Past President & Member TOURISM CONGRESS of the Board of Trustees (2009-2011)



• Founding President – Hospital Personnel Management Association