Speaker Profile

Bernard Kee

Regional Manager, South East Asia – STR Global

Bernard Kee heads up STR’s Southeast Asia region for business development and account management, focusing on hospitality-related development and hotel data analytics, providing industry partners with an up-to-date perspective of hotel landscape.

He started his career in banking being with Standard Chartered and Citibank, leading business development teams in consumer banking prior to joining the hospitality industry. In his 14 years in the travel trade, he has made several notable developments in the Southeast Asia region including founding of Bintan Triathlon in 2005, revamped Jetstar Asia’s ancillary business and building a high-value market management team at Orbitz Worldwide Inc. advising hotel corporations on online marketing and distribution strategies.

Bernard frequently speaks at universities as well as presenting on hotel data analytics at industry events. He holds a post-graduate diploma in marketing with Singapore University of Social Sciences and a degree in media management & communications with University of South Australia. He is based in the Singapore regional office of STR.