Speaker Profile

Bruce Musik

CEO, Vanguard Hotels Pte Ltd (Singapore)

Bruce Musick, is a 33-year veteran of the US, European and Asian hospitality industries which includes the past 24 years in Asia. Mr. Musick has held positions for both private and public companies that range from marketing, operations, distribution, new product development, financial management and executive management. He currently serves on the board of directors of 11 companies in the region and has spoken and written extensively on affordable travel trends in Southeast Asia.  Mr. Musick was founder and partner of the initial ancillary arm of AirAsia during its launch and high growth period in 2002-2006.

Mr. Musick currently serves as the Group CEO of Vanguard Hotels Pte Ltd (Singapore). In this capacity, he oversees overall business strategy, brand development, joint venture partnerships and investor relations. Vanguard Hotels operates a number of ventures throughout Southeast Asia in affordable hospitality including hotels, serviced apartments, student housing and office worker accommodation. Vanguard operates its own brands in several sectors and partners with others in Vietnam. The company, headquartered in Singapore with its regional operating headquarters in Manila, is active in the Philippines, Malaysia, Vietnam and recently added Thailand to its mix.